National Occupational Competency Testing Institute (NOCTI) Business Practice Exam

When a company increases its telemarketing efforts, what is the primary goal?

1. To reduce costs

2. To enhance customer service

3. To boost sales revenue

4. To minimize employee workload

The correct answer is: To boost sales revenue

The primary goal of increasing telemarketing efforts is to boost sales revenue. Telemarketing is a direct marketing strategy that involves reaching out to potential customers through phone calls, aiming to promote products or services, generate leads, and ultimately make sales. By intensifying these efforts, a company seeks to engage more prospects, create sales opportunities, and drive higher revenue through successful conversions. While reducing costs, enhancing customer service, and minimizing employee workload may be secondary benefits or related goals of a company's overall strategy, they do not represent the immediate and primary objective behind ramping up telemarketing activities. The focus is primarily on leveraging direct outreach to increase sales, making it the most pertinent goal in this context.